Column speaker architectures have a strong heritage at Bang & Olufsen. The idea of having an elegant sculpture with a minimal footprint fits B&O’s approach to create both – recognizable and domestic objects. With Beolab 28 we were able to define a new level of acoustic performance in this category, especially by turning the pedestal into a powerful woofer cabinet. The speaker unit, packed with another couple of drivers and delivering a surprisingly room filling sound, is carried by a backbone structure that creates the illusion of a column floating in the air.